In continuing with our previous year-end data reports, the team at Muck Rack has once again analyzed the world of social media journalism to see how media outlets and individual journalists stack up against each other midway through 2014. As Sacramento Bee executive editor Joyce Terhaar recently noted "One person can’t be the sole driver of traffic. It really takes an entire newsroom."
Muck Rack's community of journalists has grown to more than 20,000 spread throughout the world. For our mid-year update, the Muck Rack team has analyzed these journalists, their organizations and how some of the newest members of the social journalism community have embraced their Twitter handles and engaged audiences worldwide.
This list probably won't surprise you. Little has changed since our last update: the best way to get millions of followers for a journalist is still to get some serious airtime.
Taking a cue from a reader suggestion, we decided to separate broadcast and non-broadcast journalists this time to give those who live by the pen the attention they deserve. Sportswriters came up big on this list, nabbing four the top ten spots.
The New York Times is still on top for the most journalists on Twitter, but the Wall Street Journal made big gains in 2014 by adding seventy-three new Tweeting journalists to its roster.
We added up all of the followers of all of the journalists at each media outlet (excluding the following of the media outlets' brand accounts like @CNN). CNN held the top spot but lost 9% of its total followers with the departure of Piers Morgan from the network.
When it comes to having a large following, it's no secret that it helps to have been on Twitter for a while. So we'd like to give a special shout out to the journalists who've joined Twitter this year and have quickly built an audience.
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