Mid-Year Social Journalism Report

Jun 30, 2014

In continuing with our previous year-end data reports, the team at Muck Rack has once again analyzed the world of social media journalism to see how media outlets and individual journalists stack up against each other midway through 2014. As Sacramento Bee executive editor Joyce Terhaar recently noted "One person can’t be the sole driver of traffic. It really takes an entire newsroom."

Muck Rack's community of journalists has grown to more than 20,000 spread throughout the world. For our mid-year update, the Muck Rack team has analyzed these journalists, their organizations and how some of the newest members of the social journalism community have embraced their Twitter handles and engaged audiences worldwide. 

The most followed broadcast journalists on Twitter

This list probably won't surprise you. Little has changed since our last update: the best way to get millions of followers for a journalist is still to get some serious airtime. 

TV Journalists with the most followers on twitter

  1. Anderson Cooper: 5,048,916
  2. Rachel Maddow: 2,914,172
  3. Larry King: 2,487,659
  4. Chris Hardwick: 2,286,871
  5. Erin Andrews: 2,249,749
  6. George Stephanopoulos: 1,958,035
  7. Dr. Sanjay Gupta: 1,822,677
  8. David Gregory: 1,658,907
  9. Suze Orman: 1,538,907
  10. Ann Curry: 1,440,515


The most followed non-broadcast journalists on Twitter

Taking a cue from a reader suggestion, we decided to separate broadcast and non-broadcast journalists this time to give those who live by the pen the attention they deserve. Sportswriters came up big on this list, nabbing four the top ten spots.

Print/Online journalists with the most followers on Twitter

  1. Adam Schefter: 2,952,005
  2. Bill Simmons: 2,689,268
  3. Arianna Huffington: 1,547,217
  4. David Pogue: 1,510,945
  5. Nicholas Kristof: 1,477,217
  6. John Dickerson: 1,360,463
  7. Ana Marie Cox: 1,313,238
  8. Peter King: 1,301,781
  9. Paul Krugman: 1,198,941
  10. John Clayton: 1,020,084


Media outlets with the most tweeting journalists

The New York Times is still on top for the most journalists on Twitter, but the Wall Street Journal made big gains in 2014 by adding seventy-three new Tweeting journalists to its roster.

Media outlets with the most journalists on twitter

  1. New York Times: 514
  2. Associated Press: 493
  3. Wall Street Journal: 491
  4. Reuters: 486
  5. Bloomberg News: 429





Media outlets with the most collective followers

We added up all of the followers of all of the journalists at each media outlet (excluding the following of the media outlets' brand accounts like @CNN). CNN held the top spot but lost 9% of its total followers with the departure of Piers Morgan from the network.

Media outlets with the most collective followers on Twitter

  1. CNN: 16,619,150
  2. ESPN: 12,649,331
  3. New York Times: 10,997,826
  4. ABC News: 8,006,221
  5. NBC News: 6,819,466
  6. MSNBC: 6,050,003
  7. Guardian: 5,963,768
  8. Fox News: 5,588,814
  9. Yahoo! News: 4,978,728
  10. BBC: 4,500,039



Most followed journalists who created their account in 2014

When it comes to having a large following, it's no secret that it helps to have been on Twitter for a while. So we'd like to give a special shout out to the journalists who've joined Twitter this year and have quickly built an audience.

Most follower journalists who joined Twitter in 2014

  1. Greg McArthur: 1,908
  2. Dave Schwartz: 1,542
  3. Chioma Nnadi: 1,226
  4. Haley Viccaro: 1,052
  5. Tom Precious: 870
  6. Peter Scowen: 619
  7. Sandy Hendry: 601
  8. Lenny Bernstein: 565
  9. Richard Byrne Reilly: 442
  10. Chantee Lans: 359


If you're not yet on Muck Rack, create your journalist portfolio today.

We'd like to thank Sree Sreenivasan who had the original idea to analyze this data in his CNET column last year, and Joe Geoghan from the Muck Rack team who worked on this project.

About the author

Cofounder/CEO of @MuckRack, @ShortyAwards and @Sawhorse. @VentureVoice host. Member of @Twitter's first name club. More at muckrack.com/gregory

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