Muck Rack's monthly top picks: 5 links we loved in October

Nov 06, 2014
Muck Rack's monthly top picks: 5 links we loved in October

Happy November! Before we charge on toward the holidays (2015 will be here before we know it!), check out our five favorite PR/journalism posts around the web in October. Also, read on to discover the top five stories from right here on the Muck Rack blog.

Links We Loved

1. How executives are using LinkedIn publishing to drive organizational PR goals: Have you thought about using LinkedIn's new publishing feature? Arik Hanson details how six executives use the tools in different ways to spread their key messages and achieve goals.

2. Five things I learned at PRSSANC: PR professional Jason Mollica outlines the five things he learned at the PRSSA National Conference, where he presented a session on media relations. The conference may be for students, but pros can learn a thing or two, too! FYI: Jason also detailed some more of those lessons here on the Muck Rack blog.

3. PR ROI Means You Have to Do Real MathIf you're like many PR pros, you've probably joked at one point or another that you can't do math. Forget that thinking. Gini Dietrich explains exactly what PR ROI is and how to figure out your own.

4. Agency Life 101: Nicole Bestard, Account Director: Curious about what working at a PR agency really looks like? Take a peek in a day-in-the-life as a PR account director with Nicole Bestard of Shift Communications.

5. How to be(come) successful as a PR newbieNew professionals, this one's for you! Elke Eriksson details five tips (complete with funny GIFs) on how to become successful in the industry.

Top Posts From The Muck Rack Blog

1. “Peak-and-valley” PR: 5 ways to generate media coverage with no news by Heather Whaling

2. 7 tips to help journalists cope when the news is bad by Kayla Matthews

3. How to do keyword research for content and news releases by Alicia Lawrence

4. Five lessons from on-screen PR pros by Julia Sahin

5. The best Halloween costumes for PR pros by Adrienne Erin

Did we miss anything? Share your favorite PR and journalism links from the month of October in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at 

Jessica Lawlor is the features editor for the Muck Rack blog. She is a PR professional in the Philadelphia area and blogs at about getting gutsy- stepping outside your comfort zone to reach your goals. 

PS- Muck Rack is looking for guest bloggers! If you’re interested, check out our submission guidelines and send us a pitch. 

(Photo credit)

About the author

CEO at JL&Co. Founder of the #GetGutsy blog. Managing editor at @thewritelife & @muckrack. @templeuniv adjunct, alum & @templewomen founder. Yoga teacher.

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