Happy November! Before we charge on toward the holidays (2015 will be here before we know it!), check out our five favorite PR/journalism posts around the web in October. Also, read on to discover the top five stories from right here on the Muck Rack blog.
1. How executives are using LinkedIn publishing to drive organizational PR goals: Have you thought about using LinkedIn's new publishing feature? Arik Hanson details how six executives use the tools in different ways to spread their key messages and achieve goals.
2. Five things I learned at PRSSANC: PR professional Jason Mollica outlines the five things he learned at the PRSSA National Conference, where he presented a session on media relations. The conference may be for students, but pros can learn a thing or two, too! FYI: Jason also detailed some more of those lessons here on the Muck Rack blog.
3. PR ROI Means You Have to Do Real Math: If you're like many PR pros, you've probably joked at one point or another that you can't do math. Forget that thinking. Gini Dietrich explains exactly what PR ROI is and how to figure out your own.
4. Agency Life 101: Nicole Bestard, Account Director: Curious about what working at a PR agency really looks like? Take a peek in a day-in-the-life as a PR account director with Nicole Bestard of Shift Communications.
Did we miss anything? Share your favorite PR and journalism links from the month of October in the comments below. Tip us off to other great posts for future link roundups by shooting us an email at firstname.lastname@example.org.
Jessica Lawlor is the features editor for the Muck Rack blog. She is a PR professional in the Philadelphia area and blogs at JessicaLawlor.com about getting gutsy- stepping outside your comfort zone to reach your goals.
PS- Muck Rack is looking for guest bloggers! If you’re interested, check out our submission guidelines and send us a pitch.