In continuing with our previous year-end data reports, the Muck Rack team has once again analyzed the world of social media journalism to see how media outlets and individual journalists stack up against one another as we ring in the new year.
Muck Rack's community of journalists has grown to more than 30,000 spread throughout the world. For our 2014 year-end update, we analyzed these journalists, their organizations and how some of the newest members of the social journalism community have engaged audiences worldwide.
This list probably won't surprise you as little has changed since our last update; the best way for a journalist to get millions of followers is still to get some serious airtime. There are a few noteworthy additions to the list this year, however, as two broadcasters from India have broken into our Top 10 for the first time.
Taking a cue from a reader's suggestion, we decided to separate broadcast and non-broadcast journalists this year to give those who live primarily by the pen the attention they deserve. Nate Silver made our list for the first time, keeping in tune with Twitter's love for sports analysts.
The Associated Press has overtaken The New York Times as the media outlet with the most journalists on Twitter by adding an unprecedented 348 affilliated tweeting journalists to its roster in just one year. CNN also made significant additions to its team, growing by 75% in 2014.
We added up all of the followers of all of the journalists at each media outlet (excluding the following of the media outlets' brand accounts like @CNN). CNN held the top spot despite losing a sizeable group of followers with the departure of Piers Morgan from the network. Yahoo! News' reach increased significantly with the addition of Katie Couric, but BBC grew the most among any of our Top 10 most followed outlets by gaining followers across the board rather than adding any single journalist.
When it comes to having a large following, it's no secret that it helps to have been on Twitter for a while. So we'd like to give a special shout-out to the journalists who've joined Twitter this year and have quickly built an audience. Ta-Nehisi Coates, a national correspondant at The Atlantic, took this one by a landslide, gaining almost ten times as many followers in 2014 as the next closest journalist, Orla Guerin (BBC). Koran Addo of the St. Louis Post-Dispatch was able to quickly build a following thanks to his insightful on-the-ground coverage of #Ferguson.
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Note: In our original post we listed Adam Schefter as a non-broadcast journalist. He has been moved to the broadcast list. While some other members of the non-broadcast list do appear on broadcast media, we consider their primary occupation to be in non-broadcast journalism.