Journalists have used Meerkat over 2,000 times: an inside look at the app's creative launch strategy

Mar 19, 2015
Journalists have used Meerkat over 2,000 times: an inside look at the app's creative launch strategy

Meerkat, the app that allows you to instantly live stream to your Twitter followers, has continued to capture the media's attention after a big launch that's extended through the SXSW Interactive festival that recently concluded in Austin. We caught up with Ryan Cooling, the company's Head of Community on the busy streets of 6th Street in Austin during the festival to talk about their impressive launch. 

"We used Muck Rack as a way to connect with the people that were essential to our launch," Cooling told Muck Rack.



A video posted by Natan Edelsburg (@twatan) on Mar 18, 2015 at 9:18pm PDT


Their focus on identifying the right influencers clearly paid off. Journalists have Meerkat-ed over 2,000 times since the launch of the app on February 27th. Here are the first ten journalists to join the platform:

1. Matt Navarra, Community and Social Media Director, The Next Web
2. Paul Mason, Economics Editor, Channel 4 News
3. Jim Hoffer, Investigative Reporter, ABC New York
4. Jon Ward, Senior Political Correspondent, Yahoo
5. Martin Bryant, Editor-in-Chief, The Next Web
6. David Lidsky, Deputy Editor, Fast Company
7. Matthew Panzarino, Co-Editor, TechCrunch
8. Kate Day, Director of Digital Content, Telegraph
9. Alexia Tsotsis, Co-Editor, TechCrunch
10. Seth Fiegerman, Business Reporter, Mashable

New startups and apps in particular face tons of challenges in figuring out who the right people are to reach out to with limited resources. Meerkat proved that it's possible to make a big splash by identifying the right people.

Whether you're a journalist looking to see what your peers are doing on the platform or a communications professional looking to find journalists streaming relevant meerkat content, you can setup a Muck Rack alert to receive an email anytime a journalist is using Meerkat. 

(Image: Meerkat via Shutterstock)

About the author

COO, @MuckRack & @ShortyAwards; Executive Editor @FoundRemote. Watcher of every TV show.

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