Media outlets and journalists on Snapchat: here's who you should follow

Apr 21, 2016
Media outlets and journalists on Snapchat: here's who you should follow

Editor's note: Are you a journalist or media outlet on Snapchat? Let us know and we'll add you to this list! Use this click to tweet (you can edit before tweeting) to tell us your username!

At the end of the 2015 Super Bowl halftime show, Katy Perry’s performance generated some 284,000 tweets per second – quite a collective “roar” from the Twittersphere.

But did you know that that’s also how many snaps are sent on Snapchat every minute?

For a platform that’s only been around for about five years, I’d say that isn’t too shabby. Brands and news outlets have slowly started to recognize the benefits of having a presence on Snapchat, and those that are doing it well are using it as a place to share stories with a Millennial audience.

If you’ve never used Snapchat, here’s a quick primer on the platform:

  • Users can send snaps – photos or short videos – to friends or post them to their story (Snapchat’s equivalent of a Twitter feed or Facebook timeline). Snaps sent to friends “self-destruct” after the content is viewed. Stories expire after 24 hours.

  • Snapchat Discover is a place where a select group of publishers can share “longer form” content (articles, photos and videos). They also have the opportunity to help the platform sell ads. You can learn more about Snapchat Discover and how you can access it here. The Wall Street Journal was the first and is currently the only newspaper using Snapchat Discover to reach a younger demographic. And just for a point of reference, Buzzfeed recently disclosed that it receives 21% of its content views on Snapchat.

  • Geofilters are text/image overlays often based on your location. These can help users add context to their Snaps and, now that brands can purchase Geofilters, you’ll likely see more of these popping up.

  • New to Snapchat and want to add more friends? Look for Snapcodes. You’ve probably seen these icons, which are part QR code, part ghost, on Twitter or other social platforms. You can “scan” these codes in the Snapchat app to quickly add new friends.

Reporters and producers to follow:

If you’re looking for inspiration on how you could use Snapchat better, here are four people and five news organizations you should add. And if you are reading this on your mobile device you can click the links below to quickly add any of these accounts.

  • Ari Shapiro, co-host of All Things Considered. Shapiro doesn’t snap very frequently, but when he does, you get a behind-the-scenes look at some of the day’s breaking news. (Muck Rack Profile)

  • Sam Sheffer, creative producer at Mashable. Sheffer’s focus is usually on tech news and he typically snaps daily. He often snaps his adventures on his boosted (electric) skateboard. You’ll also see him featured on Mashable’s Snapchat and on the platform’s Discover channel. (Muck Rack Profile)

  • Dan Balz, chief correspondent at The Washington Post. Balz has snapped from the campaign trail, giving users an inside look at political events and interviewing attendees. Get a sneak peek of his snaps here. (Muck Rack Profile)

  • Adam Rapoport, editor and chief of Bon Appétit. Rapoport typically shares his food and travel adventures and also shares a glimpse into the production of Bon Appétit’s magazine and online content. (Muck Rack Profile)

Additions to the list from Twitter:

News organizations to follow:

  • NPR uses Snapchat to supplement feature stories with additional content and context, including their #15girls series. Sam Sanders is also a regular on NPR’s account with his meme of the week segment. (Muck Rack Profile)

  • The Huffington Post is clearly targeting Millennials with the content it shares daily. The account features segments from Julia (note: Test Kitchen Tuesday with Julia is usually hilarious) and other Millennials in the HuffPost office. This account consistently tells a cohesive story that’s relevant to its target audience. Get a sneak peek of their snaps here. (Muck Rack Profile)

  • Epicurious, a food website owned by Condé Nast, uses Snapchat to give a behind-the-scenes look into its test kitchen and offices. (Muck Rack Profile)

  • Mashable often has its reporters and editors take over the account to review new tech gadgets. This content supplements the outlet’s Snapchat discover channel that provides news and articles in more detail to users on a daily basis. (Muck Rack Profile)

  • The New Yorker shares content about its cover, cartoons and movie reviews. (Muck Rack Profile)

Additions to the list from Twitter:

The important thing to remember with Snapchat content is that it isn’t very different from traditional reporting. Users provide the most value to “viewers” when they tell a cohesive and concise story, with an interesting or relevant angle.

Who did we miss? Any other publications/journalists on Snapchat that we should be following? Let us know by sharing your username via this click to tweet.

Kelsey Leavey is a public relations and social media specialist at The Hodges Partnership, a public relations firm in Richmond, Va. She spends her day-to-day helping clients use social media to tell their brand’s story. You can connect with her on Twitter.

Photo: focal point /

About the author

chief candy officer & #PR / #socialmedia gal @hodgestweets 👩🏻‍💻. @virginia_tech hokie. sports fanatic. donut connoisseur. | snapchat: kelsvt12

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