Why every PR professional and journalist needs a public figure Facebook page

May 17, 2016
Why every PR professional and journalist needs a public figure Facebook page

If you’re reading the title of this blog post and think a public figure Facebook page isn’t for you, sit down, close all of your browser windows and get comfy -- this post is most definitely for you.

A public figure page on Facebook, or a brand page, is a page that allows you to run targeted ads, promote yourself, your business and your brand, and allows you to see engagement, reach and growth.

Still not sure?

It is against Facebook’s terms of service to promote products on a personal Facebook profile. You know the one where you talk to friends, family and hide bad selfies? That’s the profile you’re supposed to use for fun; the page is strictly business.

So why do you need one? Not just because I said so, but because Facebook said so. And, because it will allow you to truly become an influencer which will allow you to call the shots in salary negotiations and so much more.

Also, the day you get on the TODAY show, don’t you want them to be able to tag you? At the time of this post, you can’t tag a personal profile on a business page. I’ve noticed some wacky things lately but there is no fact-checkable evidence that this is something everyone can do, across all pages and brands.

Here are three ways to make a public figure Facebook page work for you.

1. Analytics

Facebook analytics can show you what type of people look at your posts, how they engage with your posts and the best times to post. Review your post analytics every few weeks to see what types of content resonate with your audience.

2. Grow Your List

Most journalists and PR pros think of a list in terms of contacts, but what if you changed your thinking? Think of a list in terms of a built-in audience, eager for your next piece of big news. MailChimp is one of the most commonly used services for this, but there are other services that will sort and tag your list so that you can create a system of content sharing with the right people at the right time.

3. Get Noticed

Using a public figure page to tag another public figure or brand is a great way to reach out to marketing teams, as we do on Twitter. The really great thing about this? If you use your public figure page, you don’t have to worry about any of those pesky Spring Break ‘04 photos popping up when someone researches you.

How can you manage not one but TWO Facebook presences? It’s called an editorial calendar.

You probably have them in your newsroom, but if you’re not using them for social media, you’re missing out. Create content and schedule it.

I have a Google sheets editorial calendar that I use for myself and clients. I add in the name of the network, copy for the post and a link to the image we’re going to be using. I also have a Dropbox folder on my iPhone for social media shares so that I can quickly access any images I want. iCloud storage is also great for this!

Want a sample editorial calendar? If you sign up for my email list, you’ll get it emailed to you. How can you do that? By clicking here.

How do you manage your social media presence while working full time? Do you already have a public figure page? How has it helped you grow your brand? Tweet Muck Rack and Vix your thoughts.

Victoria "Vix" Reitano is a Social Media Strategist, Editorial Marketing Expert, and a Content Strategist and Creator. She has managed digital media brands at ABC's LIVE with Kelly and Michael (where she produced their first Google+ Hangout after growing the audio by 600K+ in 9 months), Telepictures' "bethenny" and at NBC, where she launched the digital presence for The Meredith Vieira Show. She is the Founder and CEO of CreatiVix Media, a boutique digital agency based in Manhattan. CreatiVix Media is a digital agency created to disrupt the agency model. The team can edit content, manage social media strategy and create video Web series for brands, individuals and entrepreneurs.To learn more visit their website, CreatiVixMedia.com

Photo: Facebook app via Shutterstock

About the author

International Speaker. Chief Marketing Strategist for Brands, Entrepreneurs & Influencers. New Yorker. Blog: vixinthecity.com CEO, @CVMGroupNYC.

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