Here at Muck Rack, we've been publishing useful content for PR professionals and journalists for years.
With 50+ individual contributors and more than 100 posts to the Muck Rack blog just in the past year, we've got a lot of great posts to share on topics that impact those who work in the communications industry like media relations, social media, content marketing, journalism and more.
(Interested in joining this roster of amazing writers? Muck Rack is always looking for guest contributors. Check out our submission guidelines and send us a pitch)
In our feature "The Best of Muck Rack," we'll share some of our favorite Muck Rack posts around a certain topic. See past Best of Muck Rack posts:
An unlikely career path: journalist to PR pro and back to journalist by Cherise Henry: "Choosing to go back into journalism after being in public relations isn’t very common. I know this. And I understand why people give me the raised eyebrow vibe when I tell them that I am indeed jumping back into the journalism world from nearly full-time PR."
America now has nearly 5 PR people for every reporter, double the rate from a decade ago by Mike Rosenberg: "I decided to dig into the numbers and what I found was a media landscape that has seen a huge rise in pitchmen and a big drop in news reporters, at a rate that surprised even a jaded newspaper reporter such as myself."
The 5 interactions this journalist has with PR pros by Kate Queram: "Apparently, there are 4.6 of you (PR pros) for every one of me (journalists), and yet most of the time, I can’t get a call back from a communications person to save my life."
Public relations pet peeves: IRL examples from a freelance journalist by Samantha Rea: "Then there are PR pros who inspire me to jam my voodoo doll’s head in the toilet, after an especially nasty poo. This is a memo to those PR professionals."
Are cold phone pitches ever OK? by Nicole Fallon Taylor: "Ask any journalist about their preferred channels for receiving pitches, and I can almost guarantee that "phone call" is at the very bottom of the list."
Four ways Billy Penn does local news that doesn't suck by Chris Krewson: "Here are a couple of ways we're trying to connect local news to an engaged, young audience."
Jessica Lawlor is the features editor for the Muck Rack blog. She is a communications professional, writer, personal branding expert and speaker in the Philadelphia area. After six years in the corporate PR world, Jessica left her job to run her own communications agency, blog/brand and teach yoga. She blogs at JessicaLawlor.com about getting gutsy: stepping outside your comfort zone to reach your goals and live a life that makes you truly happy.
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