Hello April! Birds are chirping, flowers are blooming and we can all start to thaw out as Old Man Winter (hopefully!) says goodbye. Before we begin feeling that spring fever start to burn, let’s find our focus with a look at the top PR/journalism links from around the web.
Take a look at what’s trending and stick around to read the top five stories from the Muck Rack blog.
Links we loved
How to create a Twitter moment: A step-by-step guide: Sometimes an event is so remarkably big that it completely takes over social media for hours, or even days. But with so much being published at once, it can be hard to find the best content. Enter Twitter Moments -- a way to compile groups of tweets about an event, a campaign, or a pop culture moment. In this blog, Sophia Bernazzani dives into the 411 on Twitter Moments, how to create them, and how brands can use them.
Why PR pros should treat journalists with courtesy and respect: When PR pros are rude to journalists, they’re shooting themselves in the foot. It seems like common sense. But lately, more than a few reporters have been taking to social media to share horror stories when working with their PR counterparts. Michelle Garrett (who also writes for Muck Rack!) advocates a service-oriented attitude when working with journalists so both parties can get what they want.
Five ways to amplify press coverage: When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief. But the efforts shouldn’t stop after sending a note to the client. By proactively coming to the table with suggestions on how the client can integrate PR wins into their marketing strategy, you’ll get ahead of requests and make yourself look good in the process. This post from Shift Communications explains exactly how to do so.
The United Airlines leggings controversy is a perfect example of how not to be convincing: Most likely by now, you've heard about the United Airlines story that went viral last week in which two young girls were forced to change out of leggings prior to boarding a flight. The way in which the story circulated - -social media of course -- and how it was handled by United perfectly illustrate what not to do when trying to persuade, convince, or influence others. This article for Inc. from Justin Bariso explains why.
Will video kill the written word in content marketing? In 2014, YouTube only represented 28 percent of all internet searches. Today, it’s the second largest search engine in the world and video content is poised to represent 74 percent of all internet traffic. In this Business2Community article, Jessy Smulski addresses the elephant in the room: is video about to replace the written word?
Top Posts from the Muck Rack Blog
Did we miss anything? Share your favorite PR and journalism links from the month of March in the comments below. Tip us off to other great posts for future link roundups by emailing our managing editor at email@example.com.
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