April showers have brought May flowers and, before you know it, we’ll be counting down the few days left until summer begins. Before we start packing up our overnight bags for summer vacations, let’s start the week right with a look at the top PR/journalism links from around the web.
Take a look at what’s trending and stick around to read the top five stories from the Muck Rack blog.
Links we loved
1. Don’t think sending free stuff to editors will get you covered: Coverage just can’t be bought. Hear from Entrepreneur Editor-in-Chief Jason Feifer on his thoughts regarding mailing unsolicited gifts to journalists and how not to go about it.
2. What bothered me most about the United Airlines crisis: By now, most of us are United’ed out. The airline has been all over social media, with most commentary being highly critical of United. Find out what really bothered Arik Hanson about this latest communication crisis. (Hint: It’s probably not what you think)
3. PR automation: will robots replace PR people? Less than 10 years ago, experts thought self-driving cars were an impossible feat, citing there are far too many variables involved to rely on computers. Their convincing argument did not discourage Google, which later presented a line of fully automated Toyota Prius. It didn’t take long for that which was thought to be impossible to happen. Are any industries safe from automation, or are employees in the PR industry in danger too? Read Matija Martek’s thoughts on this issue.
4. Why former journalists can make terrific content marketers: Many organizations rely on content marketing to increase brand awareness and drive sales. But many don’t discern quality content that will drive ROI from average, everyday copy. Here’s why Toby Hall says you should find a journalist to drive your content strategy.
5. Facebook’s new anti-fake news strategy is not going to work - but something else might: Many social media platforms have been tasked with finding ways to combat the fake news catastrophe. Facebook recently released a series of updates to help users identify the real from the false - but will it work? Read on to see why Paul Ralph says Facebook’s new three-pronged approach is doomed to fail and his suggestion for what might help.
Top Posts from the Muck Rack Blog
Did we miss anything? Share your favorite PR and journalism links from the month of April in the comments below. Tip us off to other great posts for future link roundups by emailing our managing editor at email@example.com.
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