Summer has arrived in all its glory! But before you start sipping on that margarita and your productivity goes out the window, we’ve compiled a list of great PR and journalism links from around the web to help keep you focused.
Take a look at what’s trending and stick around to read the top five stories from the Muck Rack blog.
1. How I lost 2,000 Twitter followers and what I learned in the process: Many would agree that, after spending hundreds of hours building a following, dropping 2,000 Twitter followers would seem like a crisis. This article from Thomas Armitage explains how he “peaked” on Twitter, what led to the mass exodus and how it helped him become a better social media marketer.
2. Here’s how to work six-hour days (or less) and accomplish more: Let’s face it, the sunny days of summer make taking an afternoon off pretty tempting. But when your schedule is packed, doing so is a lot harder than it sounds. Follow these tips from Gini Dietrich to get the most out of your work day (so you can make it to happy hour on time!).
3. 8 changes to make your content more engaging: With more than 2 million blogs published every day, it can be hard to cut through the noise to even find your target audience on the web, let alone engage them. Consult these eight tips from Josh Althuser the next time you start writing to get a leg-up on the competition and make your message stick.
4. You’re not a blogger until you’ve offended someone: As a professional blogger, the general goal is to engage a (large) target audience with your content - so the title of this post from Arik Hanson might seem counterintuitive. Read on to see how he explains that it takes an opinionated person, and the risk of offending someone, to be successful in the industry.
5. PR is no picnic in the summer - here’s how to effectively plan your PR efforts around vacations and holidays: With summer in full swing, many PR pros are dealing with disappearing clients and journalists as vacations and holidays dot the calendar. So what does that mean for your PR efforts? Follow this advice from Michelle Garrett to make sure your pitches aren’t falling on deaf ears (or out-of-office auto-responders).
Did we miss anything? Share your favorite PR and journalism links from the month of June in the comments below. Tip us off to other great posts for future link roundups by emailing our managing editor at firstname.lastname@example.org.
PS- Muck Rack is looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch.