It’s hard to believe that the season of lights, carols and good cheer is almost upon us. But for many industry pros, the holiday season marks one of the busiest times of year. To help you stay motivated, we’ve compiled a list of our top PR/journalism posts from around the web in the month of October.
Take a look at what’s trending and stick around to read the top five stories from the Muck Rack blog.
1. No news, no problem: How to keep a steady media relations drumbeat: PR pros can’t rely on having “new” news to pitch every week. So how can you keep the cycle going even during a lull? Get scrappy and creative for your clients with these tips from Sara LaFauci.
2. PR people send the worst pitches. Here’s how to do it right: PR pros, take notes! Forbes contributor Tom Ward shares exactly why he’s only written about one pitch he’s received out of the dozen he’s gotten every day for the last two years, and what you can do to avoid the trash pile. Plus, he even wrote a free guide called "How To Get Featured In Forbes." Check it out!
3. Persuade your boss of the value of media training: Even self-professed “great public speakers” can sometimes use a little help when it comes to speaking to the media. But it’s not always easy to convince clients and superiors that it’s a necessary step to media relations success. Follow this advice from Irene Bakaric to get your boss on board with some training.
4. 3 potential consequences of Twitter’s new 280-character limit: While currently only available as a beta test to select users, it’s widely known that Twitter is considering expanding one of their most defining features: the 140-character limit on tweets. Though a widely-debated topic, Dean Essner shares three positive potential outcomes for this shift (besides the fact that you can squeeze double the emojis into your tweet).
5. How millennials positively impact digital PR: Let’s face it: Millennials have a bad rap. From being called lazy and rude to being accused of killing off a variety of popular trends, criticism of this generation seems to be the new norm. Contrary to popular belief, Chelsea Johnson offers five ways millennials are actually helping digital PR.
Did we miss anything? Share your favorite PR and journalism links from the month of October in the comments below. Tip us off to other great posts for future link roundups by emailing our managing editor at firstname.lastname@example.org.
PS- Muck Rack is looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch.