Here at Muck Rack, we're big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms "PR pitch" and "PR pitches."
This means I get an email alert as to any time a journalist uses those phrases in a media story or on Twitter. The results are both hilarious and horrifying.
You told us you love our previous This month in bad PR pitches posts so much, we decided to make it a regular series.
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
[If you haven’t already, be sure to download our free ebook, How to Craft a Winning PR Pitch]
Based on the sheer volume of PR pitches I get on a daily basis about two certain topics, I'm sort of surprised I haven't decided to quit journalism and start a cannabis/CBD company that only accepts crypto as payment.— Paul R. La Monica (@LaMonicaBuzz) May 17, 2019
Opening line to a PR pitch: "Do you choose the food you eat based on how Instagrammable it might be?" No I do not— David Ljunggren (@reutersLjungg) May 15, 2019
What if I just said YES to every PR pitch? It'd be like @shondarhimes Year of Yes, but to things like "Do you want a better body?" Yes. "Ever wonder why dogs don't sweat?" Yes. "Looking for a plastic surgeon to comment on nationwide abortion bans?" Yes. I mean, NO! ... Damnit.— Heather Wood Rudúlph (@hwrudulph) May 15, 2019
Here's how to not get a response to your PR pitch: Begin an email with "Hey Higgins," then proceed to refer to a story I've never written, about a topic I've never written about, and about a state I've never lived/worked in. Then spam me for two weeks with even more emails.— Lori Higgins (@LoriAHiggins) May 21, 2019
PR pitch started out today: “What’s your mom superpower?”— OneGoodDad (@TheJasonGreene) May 21, 2019
Know who you are talking to PR reps. #dadblogger
I'm more likely to dismiss a PR pitch out of spite because of relentless follow-ups. And if you want me to take your pitch seriously, don't use emojis. https://t.co/HCuhEUYi3f— David Lippman THV11 (@david_lippman) May 22, 2019
PR pitch: “I publish content all over the internet, mainly to promote my personal brand as an expert on success in the workplace.”— Ian Kullgren (@IanKullgren) May 28, 2019
“Well, POLITICO is my target today. I want to write for your website. I’ll do it for free, too…”
This has to be the most passive-aggressive PR pitch I've received. It has an opt-out link — but it's buried under the equivalent of 2¾ pages of blank space, probably on the assumption that recipients won't keep scrolling that far. pic.twitter.com/DYIEFmnNPc— Alex Johnson (@MAlexJohnson) May 28, 2019
Am I on the recieving end of a month-end quota of PR pitches? I don't need an expert to tell me the "7 best mattresses on the market." #KnowWhoYouArePitchingTo I work in the financial industry!!— Michael Ogden (@grabbingtoast) May 29, 2019
PR Pitch of the Morning:— Mark D. Somerson (@MarkSomerson) May 31, 2019
"Mark, Do you have a nagging issue that you’ve been struggling with at work or at home? One that you feel you can’t find a clear path to solve?"
Yes. How to clear my email of all these weird PR pitches.
Happy Annoying Pride PR Pitches Month everyone!— Kris Vire (@krisvire) May 31, 2019
i've had this new email address for 8 hours, how am i already getting PR pitches— Dave Gershgorn (@davegershgorn) June 3, 2019
Today in random PR pitches— Celeste Bott (@celestebott) June 5, 2019
(I do not cover Congress) pic.twitter.com/P7ygNIUyWY
oh cool cold pr pitch to my personal email— Pete Schroeder (@peteschroeder) June 5, 2019
PR pitch: "I’m reaching out to see if you’d be interested in interviewing the founder of a new dating app for Chicago Daily Law Bulletin."— David Thomas (@DaveThomas5150) June 6, 2019
I know we cover legal stuff at @CDLB, but this might be too good to pass up.
Always appreciate personalized PR pitches that begin with: "Hi journalist friend."— Rob Tornoe (@RobTornoe) June 7, 2019
Someone please share the correct @gmail filter formula to block all unsolicited PR pitches for cannabis and digital currencies, so that I might actually be able to get through my email for once.— Suleman Din (@sulemandn) June 10, 2019
I truly don't understand PR pitches that have my name in the subject line as if I might not realize the email is for me otherwise— katie cusumano (@kathexxis) June 10, 2019
Actually, I’m looking for PR pitches that acknowledge LGBTQ people exist year-round and not just in June! pic.twitter.com/0rLPDCF6BC— Kris Vire (@krisvire) June 14, 2019
Congrats on the worst PR pitch of the year pic.twitter.com/ksoNzS3t2I— Nathaniel Meyersohn (@nmeyersohn) June 15, 2019
hi, it is with mixed feelings that I announce that I have enough pr pitches for CBD products to print them out an construct a mini-mansion— Shannon Palus (@shanpalus) June 14, 2019
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Jessica Lawlor is the features editor for the Muck Rack blog and handles content initiatives and social media for Muck Rack.
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