Social can have brand impact, and make a customer experience better. So why are companies struggling with social silos? Barb talks to Gordon White in search of answers. Social has changed the way consumers interact with brands. Not just with marketing, but with sales, service, and support. There is an expectation of alignment across the organization – that there is a 360-degree view of the customer. Organizations understand this alignment is critical, but it simply isn’t happening.
Is your content “ROTten”? As in redundant, obsolete, or trivial? Barb Mosher Zinck assesses fresh data on the problem – and how to avoid it. There is a term floating around the content management industry that makes it fun to say “is your content rotten”? The truth is, no one would ever call their content rotten (at least not in public). But in internal circles, it’s a question often asked. And a question that often goes unanswered.
Personalized experiences today are okay for the most part. But it can get a lot better, like that true one-to-one experience we all yearn for, yet seems so elusive. Adobe thinks they’ve cracked that nut with the latest updates to Adobe Target and I can’t argue they are moving in the right direction. Not every website is personalized. Whether it’s the lack of technology or a lack of strategy, many still don’t offer a personalized experience. Those that do started out small.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".