Indifference from many shop owners and jobbers will cause the downfall of the aftermarket, not a skills shortage or changing consumer demands. Bob Greenwood, AMAM, and president of Automotive Aftermarket E-Learning Centre Ltd. says too many have an apathetic attitude in his latest video in the Greenwood's Garage series with CARS magazine. He says too many have lost the passion they had when they first got in the business. Don’t follow down the same path.
By Bob Greenwood and Judi Stevens – Did you ever need a rope to tie a gate, make a halter, tie down a load or make a lead rope? Why not make your own? With a few simple tools and supplies, you can make just about any size or color rope you want. Anyone with livestock usually has to feed hay and as a result will have an abundance of used twine that is usually tangled around the feet, draped over a fence or a problem to dispose of.
The advancement of vehicle technology will make a dramatic difference in measuring a typical service shop business, and the aftermarket must relearn its measurements. In previous articles, I’ve written that a typical shop owner will require six to eight days of management training per year moving forward. This measurement of labor is just one of the changes that will have to take place because the old way will leave money on the table.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".