I could fill the whole newspaper with names of people I've written about during a career that has spanned nearly 70 years, dating all the way back to 1949 when I authored my first golf column my dad titled, "Tee Time With Lefty Hooker." And therein lies my legacy, I guess. Because I've written about so many folks, particularly those living in Gloucester County, I stopped counting when the tally reached 10,000. And, sadly yet understandably, this is the last.
I don't remember what Christmas it was but I recall it as though it was yesterday. You'd remember, too, if it brought you face-to-face with the Big Guy himself. It was one of those Christmases when I was between being a believer and a non-believer. I think I leaned a bit heavy on the believing side because of the way the Joe The Motorist Santa played his role at the store front. He was the right size, had a full white beard, and gave some of the best ho-hos you ever heard.
I couldn't let the time pass without acknowledging the efforts of staff member Matt Gray, who was recruited to write last Sunday's story about my Dec. 1 departure from this newspaper and this business that I've loved for a lifetime. After writing about other folks for the duration of my career, it was refreshing to have the tables turned and have a story written about me. Matt's writing and reporting skills shined. I was flattered but very pleased with his effort. He's also an ace of a guy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".