Brad Auerbach has been covering the media, entertainment and technology scene for many years. He has written for Time Out London, Forbes, Village Voice, LA Weekly and once upon a time won a New York State College Journalism Award.
In its third year, the KAABOO festival is hitting its stride. By all accounts, the flow between stages is smoother, the culinary offerings are even better and the musical variety is impressive. Situated at the Del Mar Racetrack in Del Mar, the ocean breezes and palm trees make the festival extremely pleasant. By way of context, there were three basic levels of tickets available as three day passes: Hang Loose (under $300), Hang 5 ($830) and Hang 10 ($3500).
These days you don’t have to dig real far to find stories of immigrants making an impressive mark on these shores. It may be that in this political climate we are more receptive to the stories of how the US is still the land of opportunity.
It seems rather evident that consumers are voting with their dollars indicating they are less inclined to buy single pieces of media; they prefer to rent. That rental model is obvious due to the growth of video on demand (VOD) and especially of subscription video on demand (SVOD). The latter is what prompted Netflix to pivot from shipping discs to streaming.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".