Mrs. Brad and I recently discussed about how certain people often tell long, involved stories and she made an astute observation: People who say “long story short” rarely tell short stories. Her observation came after we sat through a long narrative about an experience someone had, as he added unnecessary details and descriptions of things that weren’t germane to the point at the end. And he said “long story short,” at least twice.
It was the most jarring news of the past week: In an article in entertainment trade magazine Variety, it was revealed that Barbra Streisand cloned her aging dog and now has two clone-version puppies. Think about that. According to the article, two of Streisand’s Coton de Tulear dogs are clones. The magazine reported that Miss Violet and Miss Scarlett (the puppies) were cloned from cells taken from the mouth and stomach of Samantha, Streisand’s dog that died last year at age 14.
From the time I was about 10 until I was 16, the most exciting time of the year was early March. That’s when the new baseball cards hit the market. Due to baseball cards (and my passion for sports in general), I knew the name of every major league baseball player – at least those who were among the 660 cards printed annually by the Topps Company. Baseball cards were fun and interesting. My collecting started slowly and built up steam.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".