The afternoon of May 25, 2016, was the first day Darrell Horcher could go for a ride in a long time. He had a few motorcycles to choose from, including a full-blown drag-racing bike he’d spent years custom-building, but he went with the graphite 2015 Kawasaki ZX-10R racing bike. It was the first bike he’d ever bought new. He met up with a buddy, Kevin Morrison, and texted Matt Mayer, another good friend who trains in MMA with Darrell and usually rides with them.
This is the Head in the Game prologue. Wearing a long, loose white T-shirt, black skinny jeans, and flip-flops, Andy Walshe, Ph.D., an enthusiastic, balding, white- haired Australian with energy for days, strolls into the Red Bull North America headquarters lobby. I’m relieved. It’s February 2016, and I was nervous that Walshe, Red Bull’s director of high performance, would cancel.
all that “next-level shit,” which includes all things “mental engineering,” as found in the Head in the Game book published in early 2017, and beyond. This includes but is not limited toI stumbled across all of it over a few years, after I tried to be a pro baseball player, failed because my brain kind of broke, and then went in a desperate search for answers when my wife needed me to get better, and then we found out we were having our first son.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".