When John Palmer finished his bachelor’s program in 1999 at Baylor University with a degree in communications, he didn’t know where his career would take him. The Colleyville, Texas native heard promising things about what was then Southwestern Bell Corp. and how the regional phone company treated its people. So, he took a job at its Texas call center in Odessa. Palmer said the West Texas oil town wasn’t his first choice.
When Jay Fortuna stepped into his role as director of training and development at The Horton Group, he didn’t just carry on with business as usual. Fortuna, 32, wanted to be transformative. No stranger to a challenge many insurance companies face, Horton Group dealt with difficulties attracting and developing new insurance agents and brokers. Without an ability to effectively develop talent organically, keeping the privately held brokerage independent would be nearly impossible.
The corporate world made e-learning popular in the 2000s, but the concept has been around since the early and mid-20th century thanks to inventions like the teaching machine created by psychologist Sidney L. Pressey and refined by behaviorist and psychologist B.F. Skinner. For Skinner, the in-person classroom experience was flawed; students learn at different rates, and they need reinforcement, which can be hard to provide on an individual basis.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".