Last weekend’s mini blizzard was almost deja vu of the Blizzard of 1978. It was balmy and rainy, then turned to freezing rain and the temperatures dropped dramatically and quickly. My daughter and I were holed up in a hotel room around the corner from Riverside, where I had undergone surgery early Friday morning and had to see my doctor Saturday morning to be sure no infection had set into my eye. I couldn’t see it, but she said it was snowing sideways.
Forty years ago this month, the Marion area was hit with what I call the snowstorm of a lifetime. It was the Blizzard of 1978. My husband and I had gone to Plain City the night before to pick up a half beef we had purchased and, as we approached a railroad crossing, I glanced at the side view mirror and said to him, "That looks like ice glazing on the mirrors." He said it was just rain, but when he went to apply the brakes to slow for the crossing, the vehicle began to slide sideways.
As I was contemplating what I would write about this week, the song “What Are You Doing New Year’s Eve” kept running through my head. I know in my neighborhood it got pretty noisy about midnight. People were setting off fireworks and shooting guns. Why, I kept saying to myself, do people do this? The noise frightens pets, scares babies and old people, and heaven only knows what happens to those who legitimately suffer from PTSD.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".