The metric you should be measuring is client spend per year, says veterinary analyst John Volk—and it's likely to be higher if you ease the sticker shock. Stop worrying pets won't come in more than once a year, and instead find ways to get them in the door more often. Owners could spend less each time but more over the year and lifetime of the pet, improving patient health.
One of dogs’ favorite toys joins the recent wave of interactive pet electronics. You decide whether it’s a good match for your veterinary clients or in your hospital or boarding. This dog is on the hunt ... (Images courtesy of Pebby)Balls have been perennial favorites for pets, especially dogs. You can catch them. You can throw them. Best of all, they roll unpredictably. Layer on some tech, and you’ve got the Pebby and its Kickstarter campaign for a smart-collar-and-pet combo.
The veterinary super analyst takes us through preventive care, corporate takeovers, industry burnout and back again in dvm360's podcast. If you've done any research on the topic of veterinary business—whether through dvm360 or anywhere else—you've likely come across the work of analyst, data guru and Fetch dvm360 conference speaker John Volk. He has scrutinized the veterinary industry for decades, watching trends come and go, and has contributed to the business literature of the field.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".