There is no doubt that the team here at Print Monthly had to run a marathon at full sprint over the last few years, helping sister brand The Print Show build itself into a sustainable and credible annual exhibition for the UK’s commercial print industryAll this year, our politicians have been causing the temperature to rise nationwide as we all get very fed-up with the seeming lack of direction and clear strategy around Brexit. Phewwwwww!
IT was late in the day and Billy Aitchison was getting edgy. The Scottish Hydro Electric salesman had deployed a full range of tricks to secure a sale but no-one was biting. The lack of trade was worrying him because, the way the company's reward structure works, if he didn't sign-up 20 new customers by the end of the week, he would earn nothing apart from his basic £150-a-week salary. Previous cancellations are added to that threshold and even one customer short earns sales staff no extra cash.
Don't panic! Well maybe a littleAs I pen this missive the UK largely remains under a constant grey pall, the weather remaining undecided whether it will turn into a properly freezing winter or stay with its current watery and vaguely cold state. Putting together this issue of Print Monthly has re-affirmed to me just how impressive our industry really is.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".