The feedback economy is largely linked to the restaurant and travel industries but banks could benefit from taking it more seriously, writes Brian Caplen. The internet gives consumers the freedom to vent their opinions on service whether positive or negative and express their likes and dislikes. Restaurants and hotels already understand that whatever is said about them on sites like TripAdvisor, is crucially important to their business.
Credit scoring using alternative data has been lauded as a way to end financial exclusion. But tougher data protection rules could bring everything to a halt, writes Brian Caplen. Section 3.15 of Facebook’s platform policy states that data from the site should not be used to “make decisions about eligibility, including whether to approve or reject an application or how much interest to charge on a loan”.
Banks in Africa have the highest returns on capital in the world, and the potential in other sectors is equally huge. But, writes Brian Caplen, China is so far ahead in the investment game on the continent that it may be difficult for rivals to catch up. By 2025, Chinese firms will be earning $440bn in annual revenues from their African operations, up from $180bn today, according to a recent study. That’s equivalent to the GDP of Nigeria, Africa’s largest economy.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".