Keith Jackson could wander. It was more fun when he did. He did it more frequently as he got older. He would note a lineman’s big ass or pause in the middle of an otherwise flawless, minimalist broadcast to say, “my oh my, have airplanes changed the way we lived.” Sometimes the judge, in the middle of an otherwise perfectly overseen trial, would stop and ask the plaintiff about their hydrangeas. The wanderings were rare. He was, more than anything, intensely focused.
The setting was perfect and the time was right for one man ready to make a big splash, and for the crowd who came out to watch UCLA and Richmond play some basketball on Friday night, the entertainment level was off the charts. But the action wasn't on the court: it was in the stands, where a man had a nice marriage proposal all planned out. What else says "I want to spend the rest of my life with you" than a marriage proposal on a big screen at a UCLA game just before Christmas?
If you've watched any football coverage over the last minute, or just paid attention to media, you've heard about Peyton Manning yelling Omaha. He used the call dozens of times in the divisional round, scaled it back against the Patriots a bit, and likely will be heard screaming OMAHA in the Super Bowl. But why is Peyton Manning yelling Omaha? To understand the call, there's a bit of context to understand. Manning is known for gesticulating and yelling at the line of scrimmage.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".