Brian J. Roberts is a freelance journalist, speaker and Forbes-featured former fashion entrepreneur who's guest lectured at Rutgers University, Penn State and others. He's a contributor to Time, Inc, Entrepreneur, Huffington Post, Business Insider, USA Today, CNBC and others.
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We all know that Black Friday and Cyber Monday are big shopping days. But do you know just how big, exactly? By the numbers, they are far and wide the largest shopping days of the year. But, if the stampedes at store entrances aren't enough to convince you, maybe these numbers will. Here's one for starters: Black Friday and Cyber Monday sales hit a staggering $6.79 billion in 2016. Those numbers include heavy hitters such as Amazon and Walmart.
Gift giving season is upon us and families everywhere are gearing up to shop for Black Friday and Cyber Monday. But millennials can be a difficult bunch to shop for. Millennial travelers, especially. So, what do they want, exactly? Well, thankfully, research may be able to guide us. According to data released by YPulse, of millennial males polled, “nearly one-third (32%) would prefer to receive technology, while nearly three in ten (29%) would prefer cash or gift cards as gifts”.
According to a TripAdvisor survey, 93 percent of adults plan on taking a domestic flight this year, while 64 percent plan on taking an international flight. But, despite this surge in air travel, research has yet to tell us what the perfect packing list should consist of. That same survey found that 77 percent of travelers considered reading materials to be a “flight must-have” with an iPad or tablet considered the same by 52 percent of respondents.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".