You’ve heard about the 70-plus local directories on the internet, and you’ve probably been told that you should claim your business listing on those sites. But you still might be asking: Why? Maybe you’ve already got a website and social media profiles — why does it matter if you’re listed on a bunch of other sites? The answer is simple: Customers. The more sites that correctly and consistently list your business info, the more likely it is that you’ll be found by more customers.
Facebook is at it again! Just when you thought you had figured out how to connect with customers, the social media giant has radically changed what it shows in users’ newsfeeds — making it harder than ever to reach your own followers. Facebook newsfeeds will soon become more personal, with users seeing more posts from family and friends. What they won’t see are posts from small businesses, brands and media outlets.
It's almost time for small business owners to celebrate. Small Business Saturday is Nov. 25, 2017 - the kickoff of the holiday shopping season for local retailers. Falling between all the hype of Black Friday and Cyber Monday, this special day to #ShopSmall is a pretty big deal. Last year, customers reported spending $15.4 billion at independent retailers and restaurants on Small Business Saturday. This article was originally published by . Make sure your small business is ready!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".