In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or any other part of your business. While all these things are important, you have more immediate control over product strategy, but also if you get it wrong it will kill you far quicker. In my mind there are 4 major elements to product strategy that need to be addressed:That was the theme of my recent talk at Web Summit in Lisbon.
Joanna Wiebe helps startups get more sales, not with cheap “growth hacks” but with good, old-fashioned copy. As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and usable copy that converts visitors into customers. She has also (quite literally) written the book on how early-stage startups can get their messaging straight.
Before Asana was a publicly available product, Jackie Bavaro was guiding the company’s product decisions behind the scenes as its first product manager. Fast forward six years to 2017, and Asana is one of the fastest growing-collaboration software tools out there, citing more than 25,000 paying customers. In the meantime, Jackie has grown with the company and is now Asana’s Head of Product Management.
@bicycleriiights@stateaidguy good piece. resonates with me as I live in an old bones town that has lagged terribly on walkability, bikeability, water access issues. (Red Bank) Currently debating a parking garage. Oy vey.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".