On July 15, just a few hours before officials handed down an evacuation order for Williams Lake, B.C., Jason McDonald left his house in the city. He wasn't fearful of the encroaching smoke or the fires burning nearby, but he was headed to his father's property in Riske Creek, about 49 km southwest. The situation there was perilous. "We all came ripping out here to see if we could help," said McDonald. His dad's acreage spans along Highway 20, one of the main arteries into Williams Lake.
In the tiny central B.C. community of Riske Creek, logging and ranching are a way of life, but in recent days, many of the 90 or so residents have found themselves on the front line of one of the largest fires in the province. "It's just a nightmare," said Evan Fuller, a logger who is used to working with heavy equipment but has spent the past week and half learning the ropes of fighting wildfires.
For 10 days, Linda Lennox has been waiting by a phone and her computer, desperate for news about the resort she and her husband Kevin own on Loon Lake, a picturesque waterfront community northwest of Kamloops, B.C., that was in the direct path of the wildfire. The built-up stress and anxiety eased Tuesday night when she opened her Facebook account and noticed that she was tagged in a post.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".