Imagine a world without engagement rings, without Santa Claus, without bras. A world where women never chose to shave under their arms, where chocolate is not good luck, where emojis and Black Friday shopping don’t exist. Imagine a world without soap operas or credit ratings or weekends. Separately, they might not make much of a difference, but together, cultural behaviour in countless places around the world would look starkly different.
With Freya and Fantasie, Notable worked to reflect the connection Wacoal has with its consumers and, in turn, their loyalty to the products. Freya presented a challenge because of the nature of its competition. Other brands for the 18-25 age group offer either Victoria’s Secret’s sexy approach or Curvy Kate’s flirty and girly one. Freya wasn’t either. Building a lifestyle into the brand, rather than just a style of imagery, allowed Freya to develop a stronger identity.
At once a talent agency and workers co-operative, London-based Actorum was established in 1974. The uniquely personal approach the company takes is reflected in a renewed brand identity, tone of voice and brand guidelines, all developed by London-based graphic design agency Lloyd Northover. Actorum’s previously pixelated and somewhat bland logo is modernised, with a lilac and orange colour palette providing the excitement with imbues the talent agency industry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".