investment from uncle nearest what does that mean for your company and of course the fresh capital that you just got kamara's fun. weaver in team amazing crew over there. we thank them for their partnership in this journey. but what what the 5 million dollars allows us to do is a few things one in a list to find more talent right now we have a 100% internal steen of amazing women who want to keep that it allows them to turn to fund more inventory were out of stock all the time out thank you to to everyone who is purchasing held on a regular basis over the years and finally what we've never done in the past was actually do any marketing and so for the first one actually some traditional marketing so you can see us and a home on your digital social ads and so those are things we're super excited about them because up until this time everything's been very very organic and again thank the the folks out there have been parts and helen holton. >> that is incredible that without marketing your company has done and so well so really the sky's the limit now with this new funding round tell us a little bit about the products and of course the flavors you keep mentioning yes, so you know how as well about elevated choices, crime right and so whether or not you and the cocktail enthusiasts that wants to break down your own. you know make your own but as at home or someone who just wants to invite and host at home without well showcasing your secret weapon. halas about right and so some of the products we have here or cracking pour fashion on the left a mix it with your favorite bourbon or some tequila as well as our hoppin your margarita these are 2 of our 5 flavors and a and that we have here is our newest and innovation ok drink, bitters and soda or sparkling not aperitif to be consumed alone or with your favorite spirit. now these are some of the spices and which we make a cocktail bitters please tell us about the spike yes we have been like cinnamon clove allspice pepper corns but what makes better as bitter as chen, tin roof. we opened yeah, a bark of an indigenous and southern france make spitters better if you think about tonic would have quite on its and joan of arc okay some children tree is what makes quinine better and tonic water but chen, 10 which is delightful. it's been it's been saying this off camera what your point now is 5 calories i think it's about 5 to 10 calories, one 90 calorie or so. >> 4 of the 5 areas have 0 sugar and the bittersweet aromatic has a few calories if you kind of don't know what is on you want to be invited to journey again is all about inclusion elevated choice wherever you are in your cocktail spectrum here is our non-alcoholic choice with today. >> this is delicious assist so good and you talk about the flavor it really pops as soon as you take a sip. ask you it's typically hard for entrepreneurs, especially of color to land vc funding what unique challenges did you face when it came to this company will it. >> it's interesting is there's a market of different challenges mainly. there's always going to be like a network effect challenge right. we don't come from the place where someone knows someone i can connect you in those initial conversations i think that's been tried and true for many many entrepreneurs. i think there's also going to be things like communication styles a lot of investors are looking and thinking about people that remind them themselves right and if there's not that community out there it's really hard to make it make that match and that's why o'connor's partners so well a line in this moment, we have so many values that our law and we see each other but we're kind of almost mirrors of each other a lot of ways and so that's what's beautiful about it. i investors out there the seas out there to not only think about how to find pipeline companies that may be art diverse and a lot of ways because it's good business in the future the demographics changing a lot you know we want to make sure that that we reckon we represent and reflect the communities that we're serving. >> i want to talk about that because how can companies especially liquor companies or drinks. implement real change when it comes to diversity and that's a great question. i think the first thing that that. >> i encourage all to come in to do is to listen listen first and foremost to what's going on out there listen to these conversations. i think second is really about your investment thesis writes about what do you believe that the sisters and i think a lot of start again tried and true old card thoughts about traditional products additional. i'm consumer bases and i think those demographics are changing where people spend their money or changing people are becoming more and more informed about where they spend their money and to attract investment to secure to you know to to talk to that audience. there's almost a misstep. so i encourage lots of from the change or investment thesis open it brought in the it. and think through those lenses a look. >> great advice and i have to say i can't wait to see what your company does next now with this funding consider union to marketing for please come back soon to marty pickard ceo
For Internal Use Only. All content is copyrighted by its respective owners.
