There’s a certain drive for entrepreneurship that lies within most business owners. A motivation deep inside, pushing us to persevere even when the rest of the world is telling us to quit. Some call it hustle; others refer to this as “it” factor. But what is “it” factor anyway? And are you either born with it or are you not? Was I born ready to start a company in my 20s?
“Entrepreneurship is the pursuit of opportunity beyond resources controlled.” —Professor Howard StevensonThere’s a certain drive for entrepreneurship that lies within most business owners. A motivation deep inside, pushing us to persevere even when the rest of the world is telling us to quit. More than ever, the drive is growing within business owners across the country: the number of new entrepreneurs ages 55–64 has increased from 15% to 25% since 1996.
January, the month of great determination and resolve to change, is coming to a close. While a new year is an opportune time for small business owners to evaluate the prior year, visualize a new direction for the business and set goals for success, a study shows that 80 percent of resolutions fail by the second week of February. As this critical period quickly approaches, now’s the time to reevaluate your commitments to action this year. Is 2018 the year you’ll hire your first employee?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".