Tangible growth and return on investment (ROI) pressures are nothing new when it comes to business-to-business marketing. However, innovation is a word that is becoming more common and is without a doubt applicable in the B2B marketing sphere. While there is certainly variation when it comes to the topic of marketing your business to other businesses, there are some areas of focus that are becoming the foundation for growth and ROI, and still leave plenty of opportunity for innovation.
RENO, Nev. - Airbnb's Nevada host community earned a combined $47.4 million in supplemental income while welcoming approximately 341,000 people to the state in 2016. Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, home stays, hostel beds, or hotel rooms. The 341,000 guest arrivals to the state via Airbnb represents 151 percent year-over-year growth.