There is no denying that during this time of year, brands embrace marketing for the holidays, and rightfully so. It can be a great time to get creative with your branding efforts. There are a lot of traditional and even digital marketing staples you can think of that have successfully embraced the holiday season in their marketing campaigns (ie., Coca-Cola and the polar bears). So what about embracing the holiday season on social media?
Snapchat cites 173 million average daily active Snapchatters around the globe. They also cite that their audience spends an average of 30 minutes in the app each day. (https://forbusiness.snapchat.com/) That is a lot of eyes that could see your brand. Explaining a product that is strongly focused on images can be challenging, but let's walk through some pieces of Snapchat advertising, how a few business have used Snapchat and the Snapchat market. So, what does advertising on Snapchat look like?
Advertising ideas for small businesses can be overwhelming with the power of the internet and continued growth of social media, but the reality is these powers are not going anywhere and they can actually be a great outlet to advertise your business locally. Sprout Social(https://sproutsocial.com/insights/data/q3-2016/) recently noted that 75 percent of people purchased something because they saw it on a social media channel. So where do you start?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".