Sometimes, fate meanders, bringing us baby step by baby step to places in life we never could’ve predicted. Looking at Dora Lau’s success, you can almost see it preordained, each dot connecting sequentially and building on the last lesson at the optimal moment. Dora evolved from a curvy teenager searching for the right clothes she could never seem to find to a fashion stylist to a lingerie trailblazer, founding Dora L International, Inc. in 1991 and racking up the accolades.
Four years ago this month, Theresa Specht, a preschool teacher and mother of two, was lying in bed watching television when a public service announcement about Breast Cancer Awareness Month came on. At 29, she had never really thought to thoroughly check herself out. That’s the night she felt the lump in her left breast. “My husband told me, ‘You didn’t have cancer an hour ago; you don’t have it now” and to relax and get some sleep,” Theresa recalls. Her gut told her otherwise.
Nina Daniele (“‘Nina-Marie’ if my mom is mad at me”) grew up in Pelham, north of the Bronx in New York City. “It’s one of those towns you don’t appreciate until you have to be an adult and pay your own bills. As a kid, you’re bored AF,” she told us behind the scenes on a recent shoot of some of our coolest bras and bodysuits.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".