With all the great beer that flows here in San Diego, and all the attention we give our fair city for its brewing prowess, it’s easy to get caught up in a kind of “beer bubble” where we forget that beers of all kinds play a major role in the lives and cultures of people all over the world. Once in a while, I think it’s good for us San Diego beer fanatics to get a little perspective on the beverage by considering what it means—and what it has meant—to others across the globe.
I’m still not exactly sure what the magic formula is, but every once in awhile a new brewery opens up and it’s immediately and lovingly embraced by the beer-drinking public. Such was the case with North Park’s Eppig Brewing a little more than a year ago. As far as I can tell, the magic formula doesn’t require any specific kind of location or incredible decor, nor does it require fancy ad campaigns or public relations events.
At the end of December, when I take that annual look back over the past twelve months, I realize that every year has something of its own personality. I say “something” because every year also has a lot in common with every other; more breweries open up, more great beer is made, our county gains in notoriety and esteem, and craft beer becomes an ever-more entrenched part of life in San Diego.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".