This story appears in ESPN The Magazine's May 9 Fame Issue. Subscribe today!ON THIS JANUARY afternoon in New Orleans, the temperature is hovering in the 40s. The wind is raising whitecaps on Lake Pontchartrain. Baseball practice won't officially start for a week. But Tulane's team has gathered for a voluntary workout, so Mike Ruth is there to see it. "This is a good deal," says Ruth, the Minnesota Twins' Midwest scouting supervisor. "It's cold. It's miserable. Nobody's watching.
Like many business travelers, I loathe airport hotels almost as much as I need them. Is it their proximity to the numbing impersonality of air travel that makes them feel so soulless? Or do they dispense with any pretense of warmth because their location (as close to the gate as possible, please) is their customers' only concern? For the last night of a recent European trip, I booked a room at the Frankfurt Airport. I started dreading my stay almost immediately.
"TEN YEARS AHEAD?" Jonathan Barnett can't hide his disgust. "It's a fallacy. The U.S. is actually ten years behind us." From his office in London, Barnett is scoffing at the notion that Americans are more sophisticated marketers. "They all walk around with their headphones because that's how they think an agent should look," he says. "But they're not at all good at building up their players." Barnett is, objectively, very good.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".