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Articles by Burc Tanir
Forbes JAPAN 公式サイト（フォーブス ジャパン）
ベン・ルイス氏、リトルスプーン（米国トップのオンライン乳幼児・子供向け食品ブランドで、親の生活を楽にし、子供たちの健康をサポート）のCEO兼共同創業者。 2017年に立ち上げた乳幼児・子供向け食品会社の共同創業者兼CEOとして、私は今日最も注目される消費者層であるミレニアル世代とZ世代の期待について最前線で見てきました。今日の消費者はかつてないほど賢明で、スキンケア成分のエキスパートになったり、最高のノイズキャンセリングヘッドフォンやロボット掃除機を特定するためにReddit、TikTok、ChatGPTで推奨事項を綿密に照合したりするなど、購入する製品を徹底的に調査します。これらの消費者は高い基準を持ち、原材料調達、安全性、持続可能性に関するデータを容易に入手できるようにすることで、ブランドが彼らのニーズに応えることを期待しています。企業がその情報を提供しない場合、目の肥えた消費者はどうせその情報を見つけ出すか、より情報開示を行うブランドに忠誠心をシフトさせるでしょう。...
Forbes JAPAN 公式サイト（フォーブス ジャパン）
Burc Tanir（ブルク・タニル）氏は、eコマース企業がスマートなデータ駆動型の価格設定を適用できるよう支援する価格最適化ソフトウェア企業PrisyncのCEOである。 価格設定は単なる数字以上のものだ。それは顧客の認識を形成し、行動を予測し、ブランドのアイデンティティを伝える強力なツールである。毎日新しいeコマースストアが登場し、この競争の激しい環境での戦いをさらに困難にしている。この点で、ツールや最新の戦略がトレンドを分析し、消費者パターンを検出し、ブランドがよりスマートなデータ駆動型の意思決定を行うのに役立つ。 オンラインストアを運営しているか、DTC（Direct to Consumer）ブランドか、実店舗かを問わず、価格設定が消費者心理にどのように影響するかを理解することで、売上を伸ばしながらブランドを強化する戦略を立てることができる。 Eコマースにおける価格設定の心理学...
Predicting Shopper Behavior And Shaping Your Brand
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. getty Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even harder to compete in this competitive landscape.
AI Knows Your Competitors' Prices-Do You?
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. If you run an online business, you're likely competing with hundreds of thousands (if not millions) of other businesses—many of which you may not even be aware of. These competitors offer similar products and target the same audience.
Council Post: How Small Businesses Can Leverage Dynamic Pricing For Black Friday
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. For small businesses, Black Friday and Cyber Monday (BFCM) present both an incredible opportunity and a challenge. Competing with larger retailers might feel daunting, but dynamic pricing can help to level the playing field and manage your budget.
Council Post: E-Commerce Pricing Wars: Staying Competitive In A Dynamic Market
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. In the crazy world of e-commerce, pricing has a big potential to either make or break your business. The competitive market is changing rapidly, with new players entering the market and consumer behaviors shifting continuously. As an online seller, staying ahead in these pricing wars requires not just reactive measures but strategic foresight.
Council Post: How To Maximize E-Commerce Sales With Pricing Intelligence
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. In the dynamic world of e-commerce, success hinges on more than just having a beautiful website and an array of desirable products. Pricing is one of the most crucial elements that can truly make or break an online business.
Council Post: Competitive Intelligence: Your Secret Weapon For Business Growth
Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of information. You can gain insights into your competitors' strategies, products and overall performance by conducting a competitive intelligence analysis.
Council Post: Why And How You Should Perform A Competitive Pricing Analysis
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when pricing your products. You must consider that online users are always looking for the best deals. To put yourself in their shoes, imagine browsing a product and seeing the price tag.
Council Post: How To Gain A Competitive Edge In E-Commerce
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. I'm looking forward to seeing all the exciting developments in e-commerce in 2023! The industry's growth and innovations are impressive, and so is online shopping's rising popularity.
Council Post: 5 Optimal Ways To Use Dynamic Pricing To Win In E-Commerce
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. With dynamic pricing algorithms, companies can stay competitive and ensure their prices align with market demand. A fantastic thing about algorithms is that they operate in the background without you becoming aware. Algorithmic software functions based on supply and demand in the market determine hotel, airline, and car-sharing prices.
Council Post: What E-Commerce Retailers Should Know About Dynamic Pricing
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. getty Customers are more educated and tech-savvy than ever, and they can easily find any information they need about online stores and prices. Because of this, e-commerce has become an incredibly competitive market. In this environment, retailers have become increasingly challenged to find the optimal price for their products.
Pricing Management to Get Fatter Profits
Analyzing your competitors’ pricing analytics and strategies by keeping track of them may have a major impact on your company. You can make sure that you will continually adjust correctly and stay relevant to what regularly maintains you accomplishing your goals by keeping an eye on the prices other businesses charge. What is competitive pricing analytics? The pricing analytics research incorporates a comprehensive inspection of pricing strategies used by other businesses concerning your own.
Competitive Inventory Tracking: A Hidden Profit Booster
Being one step further from your competition requires you to always be on your toes, by knowing what they are up to now and next. When you know your competitors’ potentials, weaknesses, and actions, you can better forecast how they’ll invest and what will be their next steps. By keeping this precious intelligence in your pocket, positioning your business towards competition will be much more effectual and help you to gain a seamless competitive advantage.
Council Post: How To Elegantly Avoid The Four Major Pitfalls Of Dynamic Pricing
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. We've all been there. You browse a product online at one point during the day and it's priced at $9.90, and when you revisit the same product later in the day, its price has increased to $10.50—or maybe decreased to $8.90. That's quite possibly the result of a dynamic pricing strategy.
8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth
It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might even say quite the opposite. According to the latest Mastercard SpendingPulse report, ecommerce transactions have declined 1.8% from a year ago, while in-store sales rose 10%. From another perspective, research showed that on average, the online share of total spending rose sharply, from 10.3% in 2019 to 14.9% at the peak of the pandemic. But then it fell to 12.2% in 2021.
Council Post: Three Ways Pricing Automation Can Transform How E-Commerce Companies Operate
Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. 2022 is clearly not the year of e-commerce. One could even state the very opposite after reviewing all the stats out there. According to the most recent Mastercard SpendingPulse report, physical store sales have increased by 10%, while e-commerce transactions have decreased 1.8% from a year ago.
How Merchants Can Amazonify Their Businesses For Better Conversion Rates
Burc Tanir is the CEO of , the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. We all have been there: In a multistep process, we promptly get hit by disappointment as soon as we fail at a step, regardless of how successful we've been at the preliminary steps. An e-commerce example of this is failing at the very final step of conversion, where you actually succeeded with traffic generation via paid channels or word-of-mouth.
Announcing our Official Technology Partnership with Magento!
Since we added Dynamic Pricing capabilities on top of Prisync’s Competitive Pricing Intelligence Software about a year ago, we received a tremendous amount of interest flowing into Prisync from e-commerce companies of various sizes from all around the world.
Ecommerce Pricing Strategies for Success: How to Price Your Products
If you’re an ecommerce entrepreneur, at some point you’ve probably questioned how you should price your products. It’s one of the most exciting but also complex exercises you’ll have to do as a business manager. A simple search online will present you with a wide range of pricing strategies you can utilize, and it quickly becomes very confusing.
The Ultimate List Of E-Commerce Events To Follow
After the lovely reactions that we got from our readers on our listing “Top 61 Ecommerce Influencers to Follow“, we wanted to craft another one and this time, we scanned the global e-commerce market with our networking caps on to build an extensive list of e-commerce events from all around the world. E-commerce is evolving faster every year and this leads to an increasing number of events organised worldwide.
Top 61 E-commerce Influencers To Follow
Based on the content suggestions that we get from our readers, we prepared an extensive list that includes the influencers of the global e-commerce market to follow. As there are 61 people included, we categorized them as: Also, we have created a Twitter List that you can follow all of them in a short way. The only thing you have to do is, to subscribe from here! If you believe that we miss someone in our list, we’re ready to hear your recommendation over at the comments section.
62 Must-Follow Blogs For Anyone in E-Commerce
A business really flourishes when there is always an inflow of knowledge. In the digital world, blogs are a major source of learning for any type of business, including e-commerce.
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