Spare a moment of sympathy for your regular columnists. This is an incredible job. But there’s so much opportunity for frustration and humiliation. The frustration happens when you’re staring down the barrel of a deadline with no topic in mind. The humiliation happens when, grasping desperately, you seize on a topic that you know better than to write about ... and then, because of the deadline, you write it anyway. I’m happy to report that this happens to me less often these days.
Creating an avalanche isn’t easy. You need many complicated natural factors to interact in the right way at the right moment. Yet once the snow starts crashing, it’s unstoppable — and that’s pretty much what happened with sexual harassment in Silicon Valley over the past two weeks. Uber’s chief executive, Travis Kalanick, is out after investors demanded his resignation over a list of issues including a horrific workplace culture where sexual harassment and discrimination were allegedly commonplace.
WWR Article Summary (tl;dr) The founders of “Soko” spent 2 1/2 years building a technology platform before they sold a single piece of jewelry. Now that they’ve gotten it right, they could help shift the course of retail. Soko, the 4-year-old international business based in San Francisco’s Potrero Hill neighborhood, is usually described as a jewelry company. I got interested in it because that’s only partly true. Soko does, indeed, sell jewelry.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".