It's time we stop pretending that conscious consumerism can save the world. You've all heard the catchphrases. Consumer power. Vote with your wallets. Be the change you want to see. The idea is shoppers making ethical choices can somehow wield enough collective clout to make a difference. What it actually does is perpetuate the status quo, and distract us from the democratic power we have to effect real change. Let me explain. If there is anything economists believe it is the law of supply and demand.
Whoever says money can't buy happiness doesn't know how to spend it. That's the view of Michael Norton, a professor at Harvard Business School and co-author of Happy Money. He recently gave a talk at Amplify, AMP's annual ideas and innovation event. He asked the audience what people would do if they found $20 to spend it in a way that would make them the happiest. Suggestions from the audience included treats such as chocolate cake or flowers or giving it away to a homeless person or a busker.
Hands up if your workplace provides some sort of perk like free fruit, or yoga lessons in the boardroom. Keep your hand up if it actually reduces your stress. Raise your other hand if you've done a staff engagement survey in the past year. Keep it up if you saw tangible change as a result. How many of you still have your hands in the air? If you're left feeling unimpressed by your employer's seemingly well-meant efforts to keep you happy and healthy, you're not alone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".