If you’ve ever envied the SWAG, free trips, and constant influx of “likes” heaped upon social media influencers (and let’s be real, who among us hasn’t?) but questioned the specifics of how to build your own Insta empire, well, you’re in luck: Conde Nast Italia has announced that they’re building a Social Academy through which they’ll train a whole new generation of people for everyone to be jealous of.
There’s a certain subset of dudes on the internet—many of whom also likely reside with their parents and leave prejudiced, misspelling-riddled comments underneath random articles on Facebook—who feel that women who wear makeup are being intentionally “deceptive” in some way. (Nevermind the fact that whether we choose to wear makeup and how much we decide to apply is definitely none of their business, nor is it about their pleasure.)
If you’re a designer bag lover, consider this your trigger warning. What you’re about to see and hear about may be very, very painful. Still with me? Okay, let’s just get this out in the open then: Artist Illma Gore destroyed 24 Louis Vuitton bags, collectively valued at $15,000, to make a monogrammed toilet for Tradesy. That’s right, a Louis Vuitton toilet. And if you happen to be in the vicinity of the designer reseller’s Santa Monica showroom, you can even go flush it yourself.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".