Achilles Heel is just far enough north in Greenpoint that when I go, I normally only grab a drink, assuming I can walk home to Clay Street and make myself dinner (I don’t, I just make garlic bread in the broiler, but let’s pretend). But on a Thursday night at the end of summer when you’re stir-crazy after a bad day and your refrigerator is broken so you can’t cook, Achilles Heel is perfect. And if you happen to get trapped by a late-afternoon thunderstorm, do yourself a favor and order some food.
Get Sloshed Like Your Favorite Westerosi With the release of Brewery Ommegang’s latest Game of Thrones collaboration beer, Take the Black (a stout brewed with liquorice root and star anise) we got to wondering: What beers would our favorite characters be drinking? And post-Red Wedding and Game of Thrones finale, don’t you need a drink? (We at least need one for the withdrawal. And don’t forget to pour one out for Robb.)
Horrifying marketing story time: just last week, a craft brewery sent out their hand job-themed beer (complete with an illustration of a box of tissues and a geisha on the back) with bottles of lotion to beer journalists. I'm going to make an assumption and say that there were probably no female beer marketers consulted in that decision.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".