This post returns today with high hopes of deep sixing the non-summit. However, it knows it can’t go it alone. Please help. Instead of pushing procrastination, let’s make sure that the only thing non-summits are pushing is daisies. A summit is the highest of the high. It is the top of a mountain. The apex. The peak. The zenith. If it is a summit meeting, it is a meeting of individuals at the peak. Think Winston Churchill, Franklin Roosevelt and Joseph Stalin during WWII.
It’s back to school time, which means I’m back to yelling at my wall because I don’t like yelling at people. Every August, as freshman start moving into dormitories, the last minute phone calls and e-mails from campus bookstores start flying into Black Irish Books. Them: Do you have The War of Art available? Us: Fifty-five percent off orders of ten copies or more. Them: A professor wants six books for her class. Them: She only needs six. Us: I know, but you’d save money if you bought ten.
My sense is that maybe it’s time to dial down our “Reports from the Trenches.”The big takeaway of the series actually came in the first week:I hope the follow-up posts have been helpful. But my sense is that we may have reached the point of diminishing returns. The last thing I want to do is bore anybody. Lemme try to wrap up today with a quick “lessons learned” post.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".