Revisiting a post from almost four years ago, after Shawn’s What It Takes columns reminded me that I’d visited Gladwell in the past, too. Do you know “scat” music’s tipping point—that moment just before it started spreading like wildfire? The short version is that, though artists had been experimenting for years with the form, scat’s explosion in popularity followed the release of Louis Armstrong’s Heebie Jeebies.
We’ve seen in prior posts that villain and hero are often opposite sides of the same coin. Does this mean the Good Guy and the Bad Guy are equivalent? Is the hero really no “better” than the heavy; he just happens to believe something different? What separates the Good Guy from the Bad Guy (at least some of the time) is the Good Guy is capable of sacrificing himself for the good of others. In fact, the climax of many great stories is exactly that. Bogey puts Ingrid on the plane to Lisbon.
Go anchor or go springboard? Let the day pull me deeper than the Mariana Trench or propel me beyond Hubble’s view? Today I’m still in Hubble’s view, and it’s been years since I hung with the bottom feeders, but I look around me and see the same struggles. I’ve written in the past that one key piece of advice that I’ve had for young artists is that they enroll in business classes, so that they can protect themselves from the wolves. There’s something else: Be prepared to fight.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".