McDonald's Sweden is launching a clothing and lifestyle line as part of its "I'm Loving It 24" campaign. The fast food chain is producing T-Shirts, a raincoat, bed sheets, rain boots, and even a jacket for dogs each with an all-over print of a Big Mac. The whole thing is totally ridiculous, but maybe the company was desperate for a way to keep up with Jeremy Scott's Moschino line that incorporated the fast food chain's logo and colors.
To get the newest Yeezys, customers also have to buy $500 worth of sweats. Is this how Kanye makes the resale market work for him? On Tuesday afternoon, Victor Baez joined everyone else bum-rushing the Yeezy Supply site to buy Kanye West’s new Yeezy 500 “Desert Rats.” For Baez, who runs a sneaker-focused Youtube channel and has been reselling shoes for the past five years, a new Yeezy sneaker release means he’s furiously punching in his information and praying he can cop something.
The Internet-born style disruptor just did what no one expected: built a store, right in the middle of Manhattan. But why? A well-dressed dude in a fur coat guzzling a themed cocktail is a common sight during New York Fashion Week. What’s weird is seeing that guy, and that drink, at a party thrown to celebrate the launch of a debut denim collection by Everlane, the Silicon Valley-based company that prides itself on making simple, essential items at affordable prices.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".