When it comes to the bed-in-a-box market, Casper still reigns supreme. Jeff Chapin, Gabe Flateman, Philip Krim, Neil Parikh, and Luke Sherwin started the online mattress company in 2014. Just one year in, Casper reported $100 million in sales. Last year, that figure doubled. One might predict, then, that the company's holiday marketing plan will be an ambitious one: Slashed prices. Bigger advertisements. Tons of hype. But, no.
Since 2011, the Federal Emergency Management Agency (FEMA) has used a unique metric to measure the severity of a storm: the Waffle House Index. The breakfast chain popular in the South has long been known for its disaster preparedness plans. Hurricane Harvey hit Texas quickly, but Waffle House had already started planning long before that--meeting with local authorities, educating employees, and making checklists, according to Yahoo Finance. That's a protocol any entrepreneur could learn from.
Six years ago, 29-year-old James Moore quit his job and moved back in with his mom. He was a vice president for a now-defunct company in his hometown of Columbus, Ohio that matched entrepreneurs with investors, and he'd noticed an underserved market: There were few one-stop shops to guide founders through the entire funding process from start to finish. The U.S. Small Business Administration offered advice, but not practical assistance writing business plans or incorporating startups.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".