In the mid ‘90s, I was attending a very suburban public high school and kept telling everyone I wanted to “work in fashion” someday, though I didn’t have a clue what that really meant beyond it sounding like I had some semblance of plan. My reference points were fairly banal—guilty pleasure films of the decade (I was convinced my studied exploration of Drew Barrymore’s look circa Mad Love obviously meant I had an eye for clothes), the Violent Femmes, and Claire’s.
“Twenty years ago, this is where all the crackheads used to hang out,” says my Uber driver as we pass by colorful, renovated shotgun cottages in Nashville’s historic Germantown neighborhood. On this sunny afternoon you’d be hard-pressed to find anything stiffer than a Belle Meade bourbon or a strong espresso , but there are cranes everywhere, townhomes going up, Victorian houses being restored.
On a bluebird day at Hotel Portillo, when the sun's warmth is inescapable and the snow is soft and light underfoot, you look out at Laguna del Inca, a celestial indigo lake reflecting the sharp peaked mountains without a ripple, and you think, This is one of the most gorgeous natural bodies of water I will ever lay my eyes on.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".