In early June, I was walking a trail in Land’s End in the Golden Gate National Recreation Area, when I came upon a children’s book called The Fox Wish, by Kimiko Aman. Each page was a mounted panel, installed just a few feet away from the next, like storytime breadcrumbs. It was a delightful book about a fox who steals a little girl’s jump rope, but it got me wondering: What’s a children’s book doing in the National Park? Well, did you ever hear that opposites attract?
It was 1854 when the first patent for a breast pump was issued to an inventor in New York State. Since then, the device Lea Hardy is about to use to pump breast milk hasn’t changed much. She connects a funnel-shaped plastic cup to the top of a small baby bottle — It kind of resembles an air horn. She unzips her sweatshirt, lifts her tank top, holds the funnel-shaped cup firmly against her breast, and squeezes the handle. Milk is being sucked out of Hardy’s nipple and into the bottle.
“This is old Italian neighborhood,” Al Bronzini says. “That’s the house I was raised in, right there.” Al is showing me some of the places that were important to him growing up in East Oakland, almost 80 years ago. “Boy this is different,” he says. “Wow.”He’s a little too uncomfortable to park the car, so he points things out from the driver’s seat. He slows down in front of a squat building. “Fruitvale Banana Depot is that blue building over there,” he says.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".