Amanda FriedmanCarin Gorrell: In this issue, you’re teaching us five inversions. Why are inversions so key to yoga practice? Caley Alyssa: We get kind of stuck in the same routine in yoga, so practicing inversions forces you to break out of your comfort zone, learn new things, and move your body in different ways. There are also the general health benefits: Inversions boost energy, increase immunity, and improve circulation.
A few months ago, I was settling onto my mat before my favorite yoga class, when I looked around the room and noticed, once again, that almost all of the other yogis waiting for class to start looked pretty similar to me: white, female, and relatively slim. It’s true that I live in Boulder, Colorado, a notoriously homogenous town. Even so, it was a subtle reminder that while yoga has the potential to unite us, it also has a reputation for being pretty exclusive. This is not new.
Last year’s Live Be Yoga Tour was so inspiring, we’re doing it again—only this time it’s all about capturing a snapshot of the unique yoga culture in each city we visit. To help us out: our intrepid new ambassadors, Rosie Acosta and Brant Williams. They’ll spend the next six months crisscrossing the country to meet and practice with fellow yogis in 22 different cities. Join them for some yoga if you can!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".