I grew up around the spiritual philosophy of yoga. My parents got into bhakti yoga back in the ’60s, and my godparents made their house like an ashram, so that anyone who was searching could come and live for free as long as they partook in chores. I can probably count on two hands the number of times I did asana growing up, because they’re not required to progress one’s spiritual life—they’re there to keep the temple of the body healthy as a means to continue to live out service.
We can all get so self-obsessed. I used to be in my own bubble, really worried about what others thought of me. Sometimes it takes the action of doing something like seva (selfless service) to get out of that self-obsession. My Nonnie showed me that. She was always a very generous person, giving compliments, money, or her time to help others. Even up until the end, she was doling out sweet kindness.
When I interviewed our cover teacher, Lauren Eckstrom, for my editor’s letter this month, we covered a lot of ground—her teachers (Annie Carpenter, Jack Kornfield, Tara Brach, Tiffany Cruikshank); the ups and downs of running a yoga business with her spouse (“There’s no greater yoga practice than the yoga of intimate relationships”); her go-to mantra (“Not perfect, not permanent, not personal,” gleaned from meditation teacher Ruth King).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".