It takes something truly unique to stand out in the crowded all-natural beauty landscape these days. And yet, Leaves of Trees is doing just that by bringing solid science to the world of small-batch, ethically sourced skin care. Where many others outsource product development, design, and packaging, founder Dr. Roohi Qureshi is doing it herself.
Bleaching my hair made me feel like a rock star. But when the celebs who inspired my look started shaving their heads, the real manic panic set inMy journey to white blonde began a year and a half ago. My near-black hair was looking blah, as if years of dyeing it dark had left a stain. Plus, my roots had finally reached peak grey, creating an embarrassing skunk effect at the three-week mark between colour appointments. I decided it was time to kill the high-key contrast by going blonde.
Last December, the fashion magazine for which I worked for 35 years and was fashion and beauty director, went out of print. Just like that, I was in a melee of freelancers wondering what I’d do next. Which is exactly when I thought: beauty podcast! Even more encouraging, when I searched “beauty” in iTunes, there were, like, two-ish. In the cluttered world of beauty blogs, YouTube channels, and Instagrammers, the white space was blinding. But that was six months ago.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".