The topic of gender diversity is having a moment, with no more telling an example than the now-famous quote of our Prime Minister when asked about why he chose to build a Cabinet that was 50 percent women. His answer: “Because it’s 2015.” You could almost see the smile and hear the “Yes!” uttered by millions of working women around the world. As a woman myself who, against the odds, has spent the last 25 years in tech, gender equality in the workplace isn’t a new conversation.
Traditional LMS solutions are failing to deliver because they can’t provide what your employees want. According to an Ipos poll, 30% of workers say they haven’t received any formal workplace training from their employer. Of the remaining employees who did receive some form of training, 46% say it just wasn’t effective. There is more than one reason, including the Forgetting Curve and lack of practice and reinforcement.
The solution seems simple enough: We bring in a team of experts to train our people in the right way to do something, or we push out content through our LMS. Problem solved, right? Unfortunately, no. Companies spend more than $140 billion on training and development worldwide, but almost half of employees say it isn’t helping. Worse, businesses aren’t getting the results they want, either. What are we doing wrong?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".