Imagine if Amazon.com were to get into the services business and could do for service-providers what it did for booksellers. That was my first thought when I heard that Amazon AMZN, -0.26% plans to buy high-end grocer Whole Foods WFM, -1.02% last week. If Amazon can change the way we shop, maybe the retailer can change the way we live.
I happened to run into some aliens at a bar the other evening. Newly alighted from their space ship, they were surprised by what they observed first-hand and confused by what they read in the news media. Having last visited Earth in the early 1980s, my alien friends were shocked to see all the hand-wringing over the minimal appreciation in the price of beer and bratwurst on the bar menu.
Bond yields falling, the U.S. dollar weakening, gold prices rallying: These are not the signs one would expect to see when the Federal Reserve has announced, for all intents and purposes, that it plans to raise interest rates next week and to start paring its balance sheet later this year. The yield on the Treasury 10-year note TMUBMUSD10Y, +0.59% reached a three-year high of 2.63% on March 13, two days before the Fed raised its benchmark rate by 25 basis points to a range of 0.75% to 1%.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".