Last week marked Sol 5000 for the Opportunity Rover on Mars. It’s been rolling along ever since it landed there in January 2004, sending back images and data about the area around Endurance crater. Bear in mind that Opportunity (Mars Exploration Rover-B) was originally slated for a 90-day mission. But, like so many other NASA missions to other worlds, it has just gone on and on, like that famed Energizer Bunny. Now, it’s a “teenager” celebrating its 14th birthday on the dusty planet.
Between outer solar system exploration and the flight of the Tesla, space news has been interesting this week. There was another green light signal from the New Horizons mission on Monday as the spacecraft gets ever closer to its next target 2014 MU69. As of Valentine’s Day, it was 400 million kilometers away from this little world. It will fly by the target on December 31, 2018, a special kind of planetary science New Year’s celebration.
There’s a Tesla car on its way to Mars orbit today. It’s carrying a space suit in the driver’s seat, a copy of “Hitchhiker’s Guide to the Galaxy” in the glove box, and playing David Bowie music. It’s making people laugh and cry and feel hopeful about space access. How cool is that! Doing something like this takes a lot of audacity, dreaming, and very hard work to do what SpaceX just did this afternoon.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".